Opens the first time, then leaves a cookie not to open for 15 more days.
the Javascript:
jQuery(document).ready(function ($) {
if (document.cookie.indexOf('visited=true') == -1) {
var fifteenDays = 1000*60*60*24*15;
var expires = new Date((new Date()).valueOf() + fifteenDays);
document.cookie = "visited=true;expires=" + expires.toUTCString();
$.colorbox({width:"40%", inline:true, href:"#mc_form_pop"});
}
});